
Miodrag and Rosalia Obradovici run Rosie’s Truck on Morgan Avenue. — Photos by Scarlett Lindeman
You can almost see the grooves in the pavement. Rosie’s Truck has been parking in the same spot on Morgan Avenue for almost twenty-three years. “Since ’88, March 20th,” Miodrag Obradovici says of his mother Rosalia’s homegrown business.
Many decades ago, Mio’s father, a Romanian immigrant, started working the sheet metal factories in East Williamsburg, while his wife, Rosie, found work in the area on a food truck. Eventually, she purchased her own, had the interior outfitted by her husband, and started slinging American-style grub to famished factory workers.
On any given afternoon, you’ll find a mélange of patrons hungry for Rosie’s craft. National Grid employees sit in their parked vehicles scarfing down doubles of sautéed onion-covered hot dogs while artists stroll over from 3rd Ward, and nearby workers step up to the counter with a list of orders.
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Rosie, a grandmotherly woman with a quick smirk and white hair, never asked for permission. One day she cleaned up the front of the factory yard, carted out piles of industrial trash, and parked her charming red and white truck. She was able to smooth out ruffles with the landlord, later, by improving the view and curing hunger pangs. She has been returning to the same spot ever since, as her husband jumped around the factories of Morgan Avenue finding metal work where it was available.
Behind the counter, Mio takes orders while Rosie dredges marinating chicken cutlets to order and grinds spices in a portable coffee grinder, milling around the truck with a practiced gait. “My dad will never eat a sandwich. You kidding me? He doesn’t like this food. He wants a real meal,” which Rosie faithfully turns out at home, Romanian and Serbian comforts like goulash.
Eating a hot Italian sausage at the picnic table under the shade of a large tree while Mio addresses customers by name feels like an NYC time-warp: “Reggie will eat whatever you give him” and “Hey, I haven’t seen you for seven years! How’s the club?” Mio brings over a plate of guacamole — “everybody’s a regular,” he shrugs.
The chicken sandwich, on a better-than-it-should-be hero is warm and peppery, with lettuce, onion, and tomato — an all-around agreeable meal. There are also eggs on rolls, steak sandwiches, hamburgers, a cooler full of Gatorade, and Rosie’s notorious banana pancakes if you get up early enough to place an order — they are slammed by 9am.
The pair wears colorful “Rosie’s Truck” t-shirts they had made, printed with hotdogs. Mio tells me he is thinking of getting a new design, this time, with his father in mind, “They’ll say — My American dream, Morgan Avenue.”






Tom June 5th, 2010 at 12:40 am
“Eating a hot Italian sausage at the picnic table under the shade of a large tree while Mio addresses customers by name feels like an NYC time-warp”
A time warp to when? Last year when you first came to NYC?? There are countless places all over this city where people are on a first name basis like this. This is not special, this never went away. Ever ride a bus in brooklyn? Oh wait I’m sorry..that’s right.. the last bus you were on was the L shuttle.
By the way nice job spell checking your article. (which really doesn’t amount to much more than “Hey look spanish people cooking food and calling people by their first names!! Isn’t brooklyn quaint???”)
This blog disgusts me.
whatstheprob June 5th, 2010 at 1:18 pm
what the author is appreciating is not as common in nyc as it once was. your statement about riding a bus in brooklyn surely proves that point… you have to search for it now-a-days.
Captain Sensible June 6th, 2010 at 10:17 am
Rosie’s is the best! I love their steak sandwiches with extra onions. Can’t bike by without stopping for atleast a dog or two. Hit it.
James White June 7th, 2010 at 9:53 am
Thank you Tom for your valuable contributions. Please, kindly direct me your blog, I’d like to sign up for your email newsletter to hear more of your fascinating tales.
Lenny Spaetzle June 8th, 2010 at 11:17 am
Tom has officially labeled himself an internet thug. Brooklyn neighborhoods have been malleable for generations and that’s never going to change. People need to get over it and do something more constructive with their time, like eating Rosie’s banana pancakes. Next time I ride by her truck on my *gasp* fixed gear bicycle, I’m totally going to treat myself to a stack. Huzzah!
pamarama June 10th, 2010 at 2:13 pm
they are romanian not spanish