
Post Bike Shop Manager Phil Banks, right, watches as local riders pull off a few tricks outside his recently opened store, which he shares with a sneaker retailer and barbershop. — Photo by Diego Cupolo
As rents climb in Williamsburg, businesses are finding it increasingly easier to pack up and head to Bushwick. That’s exactly what BMX enthusiast Troy Marrero and his crew have done, abandoning their beloved half-pipe to move on to bigger and better things on Varet Street.
After the lease ended at their N. 1st Street location, the lure of cheaper rent brought Post Bike Shop eastward to 257 Varet, where they now share an address with Golden Stitches next door. In its reincarnation, the new shop will house two separate businesses that will operate in the same space.
So, aside from bikes and bike repairs, people visiting Post will be able to buy sneakers and bike apparel from BMX outfitters Front Street NY and even get a new hairdo from Stepping Razor Barbershop in the back (though the barber won’t be in for at least another month).
The enormous storefront space caters heavily to BMX and fixed-gear bikes, but co-owner Troy Marrero says he can “do anything with any bike – from track bikes to commuter bikes, you name it.”
|
|||
|
|||
Lately, he’s been working on fixed-gear road bike/BMX hybrids that you may have seen around the neighborhood. As we talked, he pointed out some of his custom bikes in a couple of BMX magazines — they clearly remain his first passion. “But, like I said, we’ll build or fix anything.”
BMX pioneer Edwin Delarosa co-owns the shop, and with its BMX focus, Post sets itself apart from nearby Bushwick Bike Shop and Zukkies to serve the growing New York City BMX community. The store is stocked with all the necessary parts and custom goods, so a spare tube and your precious frog lights will no longer require a train ride outside of the neighborhood.
On top of all that, Bushwick visitors and tourists will be pleased to hear the shop will be on renting out bikes by the summer.
One loyal customer from the previous location said the prices were “pretty reasonable,” which may give them the edge over competing shops along the L train. More importantly, Post is, if inadvertently, filling in another vacant space on Varet St., which makes one wonder: is Varet just one bar short of being a destination?
Marrero said he’s happy with whatever happens, as long as the landlords "stay cool” – apparently the Williamsburg landlord wasn’t crazy about his parties … which, by the way, he hopes to continue with a few summertime barbeques.
“We’ve all been riding for years and met while working in bike shops a long time ago,” said Phil Bank, store manager for Post. “We have a lot enthusiasm for BMX bikes and with this location we’re going to make it as infectious as possible.”
With reporting by Diego Cupolo.






Stephen March 17th, 2010 at 8:26 am
Does this eventually leave a vacuum of closed businesses and empty storefronts in Williamsburg? All those tiny businesses in the East Village and Soho are rapidly closing; is Williamsburg next?
dustingrime March 17th, 2010 at 8:59 am
well done– best of luck!!
ak March 17th, 2010 at 9:05 am
nice! looking forward to getting my bike a tune up and summer paries
sweetser March 17th, 2010 at 1:38 pm
Good stuff. I hope the barber can give white-guy haircuts, and I’m being 100% serious. Every barber I’ve been to in Bushwick cuts it shorter than I want and gives me wacky ghetto fades and lines. I’ve been going to Queens for the last few years but am ready to find a decent barber nearby.
DR March 21st, 2010 at 8:21 am
Sweetser,
I understand where you’re coming from. Good barbers are hard to come by. My barber is excellent! He cuts all types of hair texture. Whatever you ask him to do will be done.
He is not in Bushwick/Brooklyn, but his location is closer than Queens. Jump on the L train and get off at 14th St./Union Sq.. It’s a three (3) block walk. You pass Trader Joe’s, and Whole Foods is one (1) block back.
The only “downside” is that he works in a woman’s hair salon – Hair Trendz.
This is the barber’s info:
Keith “Slim Barber”, 329 E. 14th St. (bet. 1st & 2nd Ave.)
Business: 212-982-0362
Mobile: 917-497-4705
M-Sat.: 10am-8pm (I believe he does not work on Tue.)
Sun.: 11am-4pm
If you decide to visit make sure you enter the correct business. Hair Trendz is clearly a woman’s salon, but a traditional barber shop is located immediately adjacent to the woman’s shop. The first time I went for my cut I almost instinctively entered the traditional barber shop. I have never really observed customers in the traditional barber shop, and I usually get my cut on the weekend.
FYI, Keith is a Carribean-American.
Dylan March 22nd, 2010 at 3:49 pm
Rode by there over the weekend just to pick up a couple of things, but my girlfriend’s bike had a problem on the way and they were able to patch her up pretty quick and for very reasonable prices. Super cool guys, glad to have them around.
Danny Baptista April 12th, 2010 at 5:44 pm
yes sir ! I can definately cut white guys hair ! come on down Wed- Sat 12-7 pm.