
An employee stocks fruit at Angel’s Fruit Market, a small grocery store in the heart of Bushwick that offers some of the best produce in the neighborhood at unbeatable prices. – Photo by Diego Cupolo
It’s been a year since we conducted our first Supermarket Sweep, and while Bushwick’s disgruntled foodies continue shopping at Trader Joe’s and Whole Foods in Manhattan, local grocery prices have fluctuated wildly during the last 12 months – most likely due to our economic "situation."
Milk’s down, eggs went up, and bread is steady. With so much chaos in the Mercantile Exchange, the time is ripe for a reassessment of our neighborhood’s supermarkets to see how they stack up against the competition in Union Square. After all, a little bit of research is worth saving a trip on the subway and, most importantly, cash money.
The Method – Between Monday, Oct. 5 and Friday, Oct 9, I visited 24 local grocery stores and 2 Manhattan stores to record the price of five staple foods: a gallon of milk, a bag of sliced bread, a dozen eggs, bananas, and a 15.5-ounce can of black beans (the standard Goya brand size). All prices were taken from the cheapest item available in each category.
This time, I expanded the search to East Williamsburg for the sake of comparison and combed the neighborhood more thoroughly to include smaller stores like Angel’s Fruit Market, Bravo Supermarket, and the new Peach Farm on Knickerbocker Avenue (places that did not sell all five staple foods were not included in the survey). Each store was ranked on a scale of 1 to 26, 1 being the cheapest and 26 being the most expensive.
The Results – Overall, price data showed a sort of "widening" effect in price: the cheap got cheaper and the costly got … err, costlier? Out of the 19 stores that were surveyed last year, 13 dropped their prices while 6 (mostly higher end stores) upped their prices.
Once again, the most economical place to shop in Greater Bushwick is Junior’s Food Outlets at the corner of Wyckoff Ave. and Summerfield St., with a total staple food cost of $5.79. Though their products may not yield the highest concentration of nutrients, where else are you going to find ultra-refined bread for just 79 cents a bag? The only place that came close was runner-up Compare Foods over on Grand Street, with a total of $6.93.
Notably, the C-Town by the Chauncey St. JZ station came in third place after slashing its prices more than anyone else in the neighborhood. Last year, the store’s total was $9.05, this year it’s $6.95. What happened and why haven’t the other C-Towns experienced the same price drop? The mystery remains … but hopefully not in the meat.
The middle ground consists mainly of Bogopa’s sister chains Food Bazaar and Food Dimensions, and the generally awful Associated Supermarkets. Though Associated usually carries better produce than Bogopa stores, everything else is a huge rip off. I live near the Associated on Broadway and I hate the place so much I bike to Food Dimensions just to save a dollar on oatmeal. In addition, Food Bazaar and Food Dimensions carry bread from Grimaldi’s Bakery, making them the only places to get a decent loaf in the neighborhood.
A note on Key Food: this chain somehow encompasses the two extremes of the supermarket experience, both a bit overpriced. On one hand, there’s the Broadway location by the Halsey JZ stop which is by far the sketchiest grocery store in this survey. Not so much because of the food, but because every time I’m there some nut job is yelling endless nonsense in the middle of store, and not the kind of nonsense you can simply ignore, but the kind that makes you think, "What’s he going to do next?"
Then, on the other hand, there’s the Grand Street location, which is a bit out of the way for most readers, but completely worth the trip because their overall food quality, selection, and presentation beats anything else in the area. It’s basically the big supermarket you wish you could find in Bushwick.
But enough gibberish, lets drop the guillotine: the most expensive grocery store in the neighborhood is the Bogart Street darling, Brooklyn’s Natural, with a total price of $15.05 (up 54 cents from last year). Khim’s Millennium Market follows with a total of $14.45. What’s shocking is these prices are calculated with only a half gallon of milk since these stores do not carry full gallons. Sure, they’re the only organic/health food stores around here, but the produce is severely overpriced and not always so great.
When compared to the Trader Joe’s total of $8.45 and Whole Foods total of $11.15, our organic stores look even more outrageous. The only reason they’re still in business is because they’re open 24 hours in areas that have nothing else to offer. As far as local round-the-clock convenience, nobody beats Mr. Kiwi’s at Myrtle and Broadway – at a total of $9.46 for staple foods, this semi-organic produce store is much less damaging to the wallet and the poor man’s ego.
Finally, if you still feel the need to import your groceries from Manhattan, consider the neighborhood staple for more than 30 years, Angel’s Fruit Market. It looks small from the outside, but the shelves are stacked to the ceiling with some of the most affordable and highest quality produce in the neighborhood. With a price total of $7.20, the store is the cheapest on Knickerbocker Avenue, not to mention they also carry all kinds of Italian products and assorted cheeses.
The owner, Carmelo Bruno, can usually be found behind the register and makes for great conversation about Bushwick – past and present. During my last visit I asked him how he keeps his prices so low and with great pride, he pointed his right thumb straight into his chest.
"It’s because I pick all the food myself," he said and then continued bagging a few peaches. "I been in this business a long time. I know all the right people and I got all the right connections."





Brandon October 23rd, 2009 at 12:59 pm
Dang. Nice work! I hope you are getting paid to do this thorough of blogging. Also nice to know that Brooklyn’s Natural is at least twice as expensive as my other nearby options.
If you are going to go way into East Williamsburg, you might consider extending further into Ridgewood next year– lots of really, really nice markets on Myrtle and Fresh Pond.
Andrew October 23rd, 2009 at 1:16 pm
Once again, thanks for a great analysis. Very useful stuff!
savage severe October 23rd, 2009 at 1:26 pm
EXCELLENT WORK – BBK HELPS ONCE AGAIN
Dresden October 23rd, 2009 at 2:04 pm
Hell yes Diego! Thanks!
Matt October 23rd, 2009 at 2:11 pm
Interesting roundup. Thanks. That Key foods on grand was my go-to store back in the ’90s, when living on Lorimer St. It used to be the lamest, nastiest excuse for a grocery store. Now, it’s ‘higher end’.
The Ass on Knickerbocker seems to be trending in the same direction. It was almost unbearable when we first moved in, back in ’04. Stinky mystery meat, rotten veggies, overall depressing vibe. Now, it’s become almost pleasant. Good beer selection, spare but decent organic options, while still keeping it ‘real’ in general. (meaning, they don’t have a hipster aisle)
Brandon October 23rd, 2009 at 2:26 pm
How are chain grocery stores all so different from one another in price and quality, even in the same chain? Are they franchised?
John Dereszewski October 23rd, 2009 at 6:43 pm
Diego, you are really providing a valuable service to the people of Bushwick. This is clearly a must read article for all local consumers.
In reading your article, I was really wondering how Bushwick compares with a more upscale community like Forest Hills – where I live. Since moving here from Greenpoint in 2001, my wife and I have been surprised by the less than acceptable quality of the food services available to us. To state it bluntly, most Forest Hills groceries and super markets offer goods that are overpriced and of not very good quality. This is especially the case for persons who, like us, do not have a car and cannot access the big box stores that are not situated within walking distance.
So, it would be interesting if you would, in a future article, compare the food options available to Bushwick residents to those who live in upscale outer-borough communities like Forest Hills. The differences may not be that great.
By the way, the previous reference to the Grand St. Key Food as being that much superior to its Bushwick partner made me think about the Greenpoint Key Food, which is situated at the junction of McGuinness Blvd. and Greenpoint Ave. This store provided a far better selection of food at reasonable prices than anything we have experienced in Forest Hills. So, if you can make it into Greenpoint, this is the place to shop.
jess October 23rd, 2009 at 9:37 pm
ive been shopping at angel’s for almost 2 years now for most of my produce cause that place kicks major ass. highly recommended.
Mike A. October 23rd, 2009 at 9:45 pm
Love Peach Farm!
Bunkerlabs October 24th, 2009 at 12:30 pm
WNYC did a crowd-sourcing project either this year or last which was basically a whole-city version of this article. Go take a look at that before trying to send Diego to every grocery store in the city.
screamcreampuff October 26th, 2009 at 10:51 am
I love Angel’s Fruit Market! Used to get an orange there every day last winter.