
AKA Potion owner Aymeric Lefebvre worries about the future of his café. — Photo by Justin Ludwig
Tucked away in the industrial landscape between East Williamsburg and Bushwick, the McKibbin Street lofts’ in-house coffee shop, aka Potion, is struggling to stay afloat amid hard economic times.
Adding color to an otherwise bleak sidewalk, Potion has been a home away from home for the community of young artists and students that occupy the two five-story former factories. Its eclectic art-filled walls host open-mic nights and weekly jazz jams, among other things. During quiet hours, Potion offers a relaxing place to read, sip organic brews, and work on laptops.
"The location is kind of perfect. So many artists around," owner Aymeric Lefebvre said. "You can come and play music anytime. When I can, I do some events and shows."
Despite its local popularity and laid back atmosphere, though, the business can’t survive as it is now, according to Lefebvre.
"Its more of a social place than anything," he explained. "The coffee shop is just a pretext to have a space."
The self-described haven "dedicated to fueling the hearts of artists" could be closed by end of the month unless a new business partner can be found.
"If it were to close, that would be a huge loss," said Jay Murray, a Potion regular. "There are a lot of great community things going on."
Murray likens Potion to a "built-in clubhouse." Nearly everyday he comes down from his McKibbin loft and works from Potion on his laptop.
Lefebvre has a lot of great ideas, Murray said. "I want to see him succeed because its in all of our interests."
If he can find a partner, Lefebvre says he will expand the scope of Potion in the hopes of saving it. He would open the downstairs space and create "a community room for people to host venues, parties, to support the café." There are also plans to build a green roof that could supply the café with organic herbs and vegetables by next summer.
Finding a partner for the café is difficult, though. The business requires people with a certain mindset, he says, people who "have a sense of community," and want to be "involved with projects in the café."
"Life being what it is, people have jobs, apartments [to support]," Lefebvre said.
While many have expressed concern with Potion’s plight, so far none have made any commitments. Lefebvre says he hopes publicity of the impending shutdown will spur interest from prospective partners.





BrooklynJTrain October 15th, 2009 at 2:25 pm
Unfortunately this is quite common in these types of places. Many business owners are doing away with the whole free wifi thing. It is just not worth it to them to have a person spend 6 hours on their laptop while nursing a $5 latte. Sure the place looks crowded and packed but at the end of the month the $5 a day latte guy just dosnt pay the bills.
To the proprietor… you will have better luck re-negotiating your lease with the building owner than taking on a partner. You may be pleasantly surprised that the LL may be willing to work with you. Even if he/she says no at 1st… at the end of the day it makes more sense to work together than to have a vacant commercial space.
Good Luck!
Dresden October 15th, 2009 at 3:21 pm
I went there a few times and drank heavily but the eye-rolling was hardcore. I guess I shouldn’t wear suits in fraggle rock territory.
Doug October 15th, 2009 at 4:15 pm
It’s because it looks like a trashheap from the outside, smells bad on the inside, and it’s in 248. I’d bet dimes to dollars that Archive and Orwell aren’t having any problems.
gimme October 16th, 2009 at 9:19 am
what doug said
and “fraggle rock territory” love that, yeah mckibben or bushwick in general seems like a satellite campus of Hampshire College, the college life goes on forever ’round those far flung neighbs
Dresden October 16th, 2009 at 10:33 am
Fraggle Rock is pretty fucking hilarious, actually, as a neighborhood metaphor. Flip floppers in cargo pants and a dream man!
Harold October 19th, 2009 at 10:57 am
Salut mon frère, j’espère que tu trouveras une solution pour ton affaire. Tu le mérites. Je t’embrasse très fort.
Harold
Hello my brother, Hope you’ll find a solution for your business. You really deserve it. Big big kisses from France.
Harold
pablo medina October 20th, 2009 at 12:10 am
Best croissants in the neighborhood!!!
Professional Alternative October 20th, 2009 at 11:14 am
Only been a couple times but Potion has excellent coffee. Hope you make it.
bucky October 27th, 2009 at 11:09 am
OPEN FOR MORNING COFFEE RELIGIOUSLY.